The New kid gets the best of all
When I first read the headlines, I was surprised as how a new player can become the Telecom Player of the Year. But reading through the article, I got all the answers and I am reproducing herebelow some excerpts from the article.
Softbank Mobile has just become the first Japanese operator to report more revenue in data than voice. Since it began business out of the shell of the old Vodafone KK in 2006, Softbank Mobile has done things it own way in the clubby Japanese market. Softbank Mobile wins the trophy of Best Asian Telecom Carrier for having "changed the rules" of Japan's wireless market. .
It focused on data, it cut prices, it shut down its 2G service, it pioneered the iPhone - dismissed by some as bound to fail in Japan. It started with just 4.8% of the 3G market; it now has more than 20%.
The first thing about this mobile operator is it doesn't consider itself a mobile operator.
As senior executive vice president Ted Matsumoto puts it: "We are not thinking of ourselves as a network operator period. We're a value provider. Value comes from the combination of networks and network capability, handset and services. The three things all come together."
In Japan, mobile operators are the leading integrators and in the best place to create value - that's why Softbank entered the mobile business.
"We came from the internet world knowing that the marriage of internet and mobile will create the biggest future value. We knew the mobile telephone would become the mobile internet; that's why we bought Vodafone."
Unlike every other telecom operator, Softbank is comfortable facing the future.
"Many people came from the telephone companies and are afraid of the internet. We are probably the first company to become a serious mobile operator from the internet world. We are not worried."
For the full article please go the following link
http://www.telecomasia.net/content/breaking-mold-japan?page=0%2C0§ion=TELECOM+ASIA+AWARDS+2010&utm_source=lyris&utm_medium=newsletter&utm_campaign=top10
What a way to Go. A great reading for all those who look for success!!!
Softbank Mobile has just become the first Japanese operator to report more revenue in data than voice. Since it began business out of the shell of the old Vodafone KK in 2006, Softbank Mobile has done things it own way in the clubby Japanese market. Softbank Mobile wins the trophy of Best Asian Telecom Carrier for having "changed the rules" of Japan's wireless market. .
It focused on data, it cut prices, it shut down its 2G service, it pioneered the iPhone - dismissed by some as bound to fail in Japan. It started with just 4.8% of the 3G market; it now has more than 20%.
The first thing about this mobile operator is it doesn't consider itself a mobile operator.
As senior executive vice president Ted Matsumoto puts it: "We are not thinking of ourselves as a network operator period. We're a value provider. Value comes from the combination of networks and network capability, handset and services. The three things all come together."
In Japan, mobile operators are the leading integrators and in the best place to create value - that's why Softbank entered the mobile business.
"We came from the internet world knowing that the marriage of internet and mobile will create the biggest future value. We knew the mobile telephone would become the mobile internet; that's why we bought Vodafone."
Unlike every other telecom operator, Softbank is comfortable facing the future.
"Many people came from the telephone companies and are afraid of the internet. We are probably the first company to become a serious mobile operator from the internet world. We are not worried."
For the full article please go the following link
http://www.telecomasia.net/content/breaking-mold-japan?page=0%2C0§ion=TELECOM+ASIA+AWARDS+2010&utm_source=lyris&utm_medium=newsletter&utm_campaign=top10
What a way to Go. A great reading for all those who look for success!!!
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